Well, they certainly have no idea what I'm talking about.
Three quarters of the time.
I don't know what the fuck you're talking about.
So it's a solid three quarters.
that's hard.
No, it's not bad.
It's good because that just means that you're working on stuff that I don't understand.
And you've made me hopefully look better today.
And really, that's a blessing.
So I'm going to be grateful.
Do you know what your AI is?
Do do do do do.
Yes.
All right.
So that's dating you and me.
All right.
maybe our VR listener too.
ah My AI asked what love is.
I said, it's when someone laughs at your bad jokes.
Yeah, but like kids don't do that at all to us.
They don't laugh at any your terrible jokes.
aren't even yours.
This is just AI slop.
So.
I'll have a I'm I'm gonna dive in.
Please do.
I'm gonna dive in the water.
I'm gonna dive in the deep end.
The water is warm.
Because we're a little murky today.
It's a little murky.
It's a little it's at the moment.
It's a little bit murky here.
We're working on a lot of different things.
So we're going to hit a couple little highlights and then do a real deep dive.
So there's a couple couple things that pop that are interesting and more for like trends
that are popping up right now.
Not so much for like the specifics, but city, city foundation, right?
City groups, city bank, um, it's, know, put out $25 million toward trying to help, um, you
know, with, with efforts about how, um, AI driven social programs can kind of like, you
know, be, be
And to be clear, this is a very, know, noblesse oblige type.
25 million per city
But yeah, but the thing is it's it's comes down to they're doing they're rolling it out
through existing philanthropic organizations of about 500,000 a piece right so in terms of
like how people will feel that noblesse oblige on the ground I mean, it's it's a drop in
the bucket number one number two It's it is I think the right intention though.
So while my first impulse is a little critical
the root of it is to help figure out how best to use AI to help people.
That's the thing.
That's right.
And I think it also is a signal about how
Terrible it's going to be.
oh
financial institution is making an investment in small businesses particularly.
That's where the focus is.
So small businesses to learn to use AI, it's a smart play for them too because...
I feel like I left that context out that it was to help small businesses learn.
got caught up.
Okay, it's a long way around.
Like I said, a little murky today.
So I need a little grace.
But this uh is, I think on the whole, the right intention.
I'm not sure how much it's going to help sort of the large swath of small businesses in
the US who really need AI yesterday in order to remain competitive.
But it's a start.
It's something.
It's a drop in the bucket.
applaud them.
And it's a little bit of a parlor trick that they're doing to try and make believe like
they're trying to be helpful.
whatever, it's better than not doing anything.
The point is simply there's a Yahoo article about it that you could do.
put in the notes.
But basically, and I'm not saying this is necessarily specifically relevant to small
medium sized businesses other than to know there are a lot of bigger organizations and
even some of these AI companies that are realizing what we realized a couple of years ago,
which is like, oh God, like these small businesses are not prepared at all.
they're going to be too late to the game and then they're going to lose all their business
and be toast.
Yeah, I basically.
I really think that the impact here is um still in terms of the scales of the American
economy.
think right now the disruption that's happening at AI, I just look at what we've seen this
last.
layoffs.
this rushing mass layoffs globally.
So the opportunity here is the same as it's ever been.
If you are a small business, perhaps you can take part in some of these programs.
If you were an unfortunate victim of these layoffs, it's an opportunity for you to be
nimble or to learn to be nimble.
And you have a great counterpart in these tools that you've never had access to.
layoffs aren't just that are coming fourth quarter right now aren't just about AI so like
it's it's murky there too like just like the weather's murky today here it's like that's a
little murky hard to tell
spirit isn't murky, Jim.
You are all sunshine.
uh
But what we don't get into is we're not going to get too deep into that.
WPP, is a British, it's a global company.
It's an ad agency, right?
It didn't used to be.
Interestingly enough, oh we're not going to do a deeper dive in that.
Anyway, just search WPP and marketing and you're going to find some interesting facts
about how businesses large and small adapt and change to a changing time.
That's not why we're bringing it up, but I like that.
No, what I think is important about this article is.
marketing dive magazine.
know you're a big fan of yeah.
Go ahead.
I think that the signal here is that large organizations like WPP are going to be
producing their own in-house tools, and those tools will be suites of tools designed to
get a little outside their sweet spot in terms of their target market.
So if you are a small business, you're not using WPP.
Never use WPP.
It would be like, I don't even equate it, but basically it's just a giant global
marketing.
Play is it's the old adage right would you rather have a thousand bucks from one person or
a hundred bucks from a thousand people?
Correct.
Yeah, and that's kind of what they're doing here
It's gonna play for small businesses to be able to have a platform that's AI driven,
right?
That will ultimately help more people and businesses.
um And that's why they're doing it.
They're doing it to get to scale and reach more customers that they could never reach with
humans alone, but they've trained it on all of their previous work, is basically what
we're doing, not for marketing per se, but for other business needs.
just gonna say like if you're if you're saying if you're listening to this and you're
saying to yourself why should I care I can just go to Claude and because you Claude's my
jam these
We're gonna get to that next but Claude is a tool again I know we said it a thousand times
but Claude's a tool like chat GPT because most people are using chat GPT and you are not
tech agnostic you love Claude but you go to
I'm okay with getting into it right now.
I do everything.
but in the case of why use WPP or even like TikTok now has their own just, just got it
today.
I got early act, you know, earlier access to it.
Um, they have their own now AI tool.
I do love to do like, it's my dirty little pleasure, but listen, um,
with this is you can go to Claude, if you have the background in marketing, you can
engineer a great prompt that will give you all the things you want.
BPP has realized that.
So what they've said is we will infuse our own LLM, our own AI, with all of our creative
chops, all of our strategic chops, our account manage, all of the things, and then you can
take advantage of that.
You don't have to know how to be an expert marketer.
love it not so much for what that particular agency is doing, the fact that there are at
least more and more people and businesses are starting to realize, and governments are
starting to realize that small and medium sized businesses are going to need some help
getting through this.
Here's the problem, they don't even know where to start.
I think this also similar to the first article.
I think this signals something larger.
Did you see the news that Grammarly, one of my favorite tools?
mean, why wouldn't you use Grammarly?
Right.
So Grammarly is now rebranded itself.
This is probably also in what was this marketing dive magazine?
Yeah.
It has rebranded itself as superhuman.
So that's the new name for it.
And it's a suite of tools for writing for.
Lee is not sexy, cool or exciting to you.
Well, the you.
You're going with the same idea.
they have taken a tool that has otherwise been decentralized and used throughout other
ecosystems and now provided you with a single ecosystem.
doing like a lot of them are doing it.
A of these companies are doing it.
And yes, a little bit.
It's because like, Hey, look at us, right?
It's like, great.
But like, also they kind of have to.
I think that was originally the case, was like, AI, look at us.
I think now they're going, they're saying, wait a second, we can come out with a tool that
gives our specific sweet spot of skills.
Takeaway is ah this is happening and it's happening mostly for small medium sized business
owners now and businesses, which is good.
It's going to be good for you, not just for WPP and Grammarly, but for other things.
And when we come back, I want to talk about the featured article, because that's uh pretty
interesting.
So, anthropic, we're not gonna get too deep in all this because everybody's just as
normal.
I know they are, they are your people.
Okay, so anthropic is like to open AI, what, you know, whatever.
At this point, not even, it's like Coke and Pepsi.
But basically, that's as as I can get, right?
Because I mean, not the same, but.
But in a taste test side by side, you're gonna like Claude better.
Yeah, but that's not Pepsi because Coke's better.
the point is, OpenAI has ChachiPT, Anthropic has Claude.
They are the same in many ways, but also different.
Using Google Workspace, you've probably seen Gemini and Grob.
All the things right now that it has their own all everybody's got their own LLM right
large language model.
Okay, fine.
So Anthropic backed by Amazon that actually is just just popped yesterday I don't know if
you caught that meaning like they backed them even heavier and now they're gonna really
mobilize and push Anthropics Claude model, right?
Which again like chat GPT they want to really
certainly better name than Rufus.
I mean, none of them are good.
Do any of these people use AI tools to help them create names?
Because I feel like they should, they should really work on that.
But I thought
was actually helpful when I was on Amazon shopping.
No, the point is, okay, all of this is to say there are now
there's some kind of analytics, you know, some tests and studies that are being done and
you're going to deep dive into it.
I'm going to just comment because you are that wonky, but you have said over the last
couple of years you are, we, know, we're, we're AI agnostic, we're tech agnostic, right?
We don't, use all of them and we do still, but Claude has emerged for our needs and what
we're finding for a lot of people's needs as superior in, we don't get any kickback from
that by the way.
But I also think that it depends upon this is where it's really interesting to me.
It depends on your personal style or in your personal preference
Your personal style is a hyphenated, non-hyphenated, that's irony t-shirt with a hole in
it.
Is that?
For those listening and not watching, I'm wearing a another T shirt that is really.
ironic in its irony.
It actually has irony on it so it's no longer ironic.
Though that makes it even more ironic.
So anyway, this article is about how researchers tested 12 different AI chatbots, 300,000
two-choice questions um with two good options.
And what they found was that different LLMs, different AI chatbots, actually have
different personalities.
And that's the root of where we're going here, but yeah.
And also different biases.
Yes.
I think, so this is now me, not the article, I think that those personalities, those bias
sets, how it does what it does, the work product that it yields, actually is better for
certain types of businesses versus others.
So for what we're doing, I appreciate transparency, sort of straightforward, uncolored
responses.
That is Claude.
And I find that that's the kind of results that I get with it.
I'm going to hit you right here and kind of like summarize it for the people who don't
kind of get what the hell we're talking about because most people don't and that's okay.
That's why we're here to simplify.
So here's the simple thing if you prioritize ethical careful answers, you should be on
Claude If you want more personality more emotive answers right then Gemini and grock which
is ironic to me that that grock is the more emotional
Well, emotional, but not emotionally well, not emotionally stable.
I'm not sure about that.
I am not a Grok user, so in full disclosure, I...
don't know that.
You know the others, but not that one.
Cause you've just, that's a moral thing.
A little more vibe.
Yeah.
There's a little more bounce to it.
Yeah.
Okay, so right, agreed.
But now think about it in business terms.
I know you're going to kind of get a little deeper than this, but you know, on the
technical side, but not too technical, but just from to kind of equate it to like a
business owner.
Let's say you have a sales team.
Let's say you have five or six sales people.
I won't say sales men because I don't want to get like eight hated on here, but let's say
they're sales people.
Yes.
And let's say one is really brash, right?
Got a big ego, lot of confidence, right?
Kind of pumped up typical like, you know,
sales guy.
mean, I'm sorry, but it is a little stereotypical sales person with that hyped up over the
top energy and like a little bit of, you know, excessive confidence.
Okay.
You know what customers right.
And they know which customers are going to respond well to that.
Right.
In the case of let's say someone who's a little more chill, a little more chill vibe, like
a little kind of like, what kind of like you little like go along and get along like
people pleaser.
You want me to describe all of you?
No, but you know that that person
still could be a very valuable salesperson but you're use them but you're gonna use them
in different ways with different customers and you're also gonna maybe they do inside
sales.
Maybe they check in, maybe they're more service oriented and then you might have just like
the nice person in general who's like super sweet, super nice and everyone wants them to
be successful.
Maybe they're a little younger and maybe it's like we
Me, me, and three.
oh
We left the little younger out.
Little younger necessarily and maybe they have
Grappley a little younger.
But they have a little less experience and then you kind of put them in with people who
they would respond to as well for customers.
I'm saying that basically to say like, you know, whether it's Chachi PT, Claude or Grok or
Gemini, each one does have its own unique vibe and personality and knowing and also its
strengths in general too, right?
Strengths and weaknesses and kind of knowing that starting to now analyze some of that.
um We're maybe next week we might get into one, you
where it's like it even showed like deep secrets of these other ones from China and other
places and and like how with it it related to like financial like their financial
abilities their ability to like really analyze and predict markets for example right you
know stocks bonds and trends like then commodities and their performance so guess what
they did they rank them as well so that's where knowing that and knowing what you dive
into really helps so kind of get into like the nuts and bolts of it
So I think that your, frankly I think that your uh little exercise is a good tee up to the
tool tip that we're gonna do in a little bit, it's also a really important thing to keep
in mind is that even within your organization, different work styles.
That's fair.
We'll also even just different departments.
Sure.
departments.
Right.
HR might need a tool that that is more crafted for it and it's a little more delicate.
Sales might be a little more braggadocious.
Whatever it might be.
Accounting could just be like really boring, really super boring.
just to bring it all together, my people, the robot class of the world, Claude, and then
also people who like transparency and the egalitarian sort of uh group of people, also
Claude, those who sort of respect others around them, Claude, those who want to do good in
the world, Claude.
Is this and everyone and all the terrible people, everything else, everything else.
I mean, it really does depend on what you're doing, but like, let's hit, hit a couple of
hot quick highlights and then let's get them a tool to kind of know how to approach this.
one important highlight from this is different LLMs will respond, it's not just doing math
or word math as I've heard AI call it at times, it also is how the responses get colored.
So responses can be aggressive, they can be uh more colorful, and sometimes an LLM may
even avoid giving a response altogether.
Or live.
Or hallucinate.
No, they're lying.
They're lying because they were trained by people and we lie.
Yeah.
So I think that when you find yourself uh looking for the right tool, it's not just the
right tool for your organization at large.
It's also about finding the right tool for a work group, as you pointed out, or even for a
specific task.
I still use ChatGPT every day, multiple times a day.
So when I say that I fall in the cloud camp of things, it's because most of my work, when
we're not together doing this podcast, I'm doing a lot of dev work.
I'm writing a lot of code, or I'm vibe coding.
and I find that that works pretty well.
development apps and things like that for us, for our client.
When I need help tweaking an email or something, or if I need help writing a brief, I go
to ChatGPT.
And actually, also, this is, think, maybe ties into some of the emotional qualities that
you were just talking about.
I also find ChatGPT to be, which is Dolly for the image side, I find it to be a really
great image generator.
And if you're already paying for ChatGPT,
Dropping it right and if you're using the paid version I tend to agree if you know what
you're doing Yeah, and if not it comes out complete slop
Well, you will definitely get slapped anyway.
mean, you have to refine these things.
What?
So talk about the tool.
yeah, we'll get into the tool in one sec, but I'm trying to just really think like before
just just for like quick few seconds.
I should any business owner care or person like why should
So when you're selecting uh an AI, it's really about culture.
You want to make sure that the AI that you pick, the LLM, is going to reflect your
business culture.
And that's really what this article is about.
You're trying to identify what is the personality type, what is the work type, how it
produces the work, does that fit with your company culture?
And then you can have a tool that sort of folds into your workforce.
Well, speaking of tools, let's jump into your tool for, know, like an exercise or a tool
that business owners can use to kind of discern this.
eh
tool tip today is really just an extension on what we've been talking about, right?
So an AI personality match game.
It's not swipe left or right.
uh You could do that, I guess.
And you could even probably use AI to make a dating app for AI.
oh So what it does is, at the end of this exercise, you wanna find your AI, find your
person, your LLM match.
uh
for not just your own company, but for different departments or people within your
company.
It could be for uh a work group of one, it could be for a division, or a company wide.
You want to find one that identifies with your brand voice as well as your company
culture.
And in doing that, um you'll need a couple of free tools.
You don't think of the paid versions at first, right?
So just check TPT, Claw, Gemini, Grok, just use the free ones and you'll probably need a
spreadsheet or.
out a few of them if you don't aren't familiar with anything other than chat GPT.
We'll list out a few in the notes.
And what you're wanna do is you're gonna want to um write three to five test prompts,
simple, right?
So um write a friendly email about a new product named X and describe what that is.
Or explain your refund policy.
um
and marketing that's customer service if it's an HR specific question, like how do I
handle you know a or a very delicate matter that you know that that involves sexual
harassment or something like yeah um
know three to five simple prompts and feed those prompts into each of your test LLM test
AIs and then document what the responses are put them in a spreadsheet and then think
about your scoring rubric.
There's your favorite word again.
No one says the word rubric isn't a robot or teacher.
Yeah.
Well, I don't even know.
They do it anymore.
Okay.
So what you'll do is you're gonna come up with a scoring system, a way to evaluate it.
Think of like a scale, one to five.
Clarity, tone, creativity, professionalism.
You could even use Humor.
which you're devoid of.
Okay, what's next?
lovingness, which you care about,
careness.
That's not even a word.
Empathy.
Ironic that you didn't even, okay.
uh So you'll evaluate them and you'll figure out through this process which personality,
right, going back to the feature article, which personality fits with the company culture
or the work group culture or whatever.
And in the end of that, you will have a tool that is an extension of your workforce.
Beautiful thing will put all this in the notes and basically look it's on you here's the
thing we can run through some of these ideas and these concepts but these are great real
world ways that is a small business owner that are basically free that you can figure out
how to navigate through the murkiness and the muddiness of these AI tools and what's best
for you your culture and your business.